Podcast

Interview with Coyte Cooper – Best-Selling Author & Speaker (ep. 39)

January 18, 2017

Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from being a professor of Marketing at UNC-Chapel Hill to having a thriving business today. His most recent book, Make Your Mark, outlines how you can achieve massive success & get to the next level. Most people spend their time drifting from thing to thing without purpose & energy, but Coyte shows you how to go “ollin” to achieve your dreams.

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Territory Management for Outside Sales Reps (ep. 38)

January 12, 2017

In this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research, Right Timing/Frequency, & Reason to Go Back.
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Interview with Henry Geddes – Professional Photographer & Creator of Chatlight (ep. 37)

December 21, 2016

Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market – businesses & individuals who were livestreaming & taking smartphone photos in poor lighting conditions. Shari & Henry discuss what goes into taking a great picture, & how that can affect your overall brand.

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Interview with Dinesh K – Founder, Mentor, Speaker, Entrepreneur (ep. 36)

December 1, 2016

Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals.

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Second Interview with Paul Smith – Author, Speaker, Podcaster, & More (ep. 35)

November 21, 2016

Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. Listen to his first episode here.

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Overview of The Challenger Sale

November 15, 2016

In this episode, we cover the basics of the book The Challenger Sale. This book explains that there are 5 selling profiles, & we go over the basics of each one. The 5 selling profiles are as follows: The Hard Worker, The Lone Wolf, The Relationship Builder, The Problem Solver, & The Challenger.

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Interview with Anthony Iannarino – Author of The Only Sales Guide You’ll Ever Need (ep. 33)

November 10, 2016

Author, speaker, & fellow podcaster Anthony Iannarino joins Marcello on the podcast for this episode. Anthony’s latest book The Only Sales Guide You’ll Ever Need is doing really well… like USA Today bestseller well, & it is easy to see why. Anthony shares insight into how any salesperson can sell more & sell better based on a few key things.

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Interview with Nick Raithel – Creator of The 7-Hour Book (ep. 32)

October 19, 2016

In this episode, Marcello speaks with Nick Raithel, the creator of The 7 Hour Book. Nick created this service to help professionals get their voice out into the marketplace, share their ideas, & establish themselves as experts in their field. The goal of The 7 Hour Book is to have you put in some time through Skype calls, & then they do the rest for you – creating, publishing, & promoting your book.

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Interview with Paul Smith – Author of Sell with a Story (ep. 31)

October 5, 2016

Paul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories.

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What Your Customers Won’t Say (ep. 30)

September 22, 2016

Being in sales or marketing means that you need to establish relationships with your customers & work with them to figure out what will be best for their businesses. However, there are a few things that may be lurking beneath the surface that your customers just won’t say. Marcello & Shari talk about some of the most common things that go unsaid but could be having a significant impact on your business.

Sponsor for this episode: Grant Cardone’s Core MP3 Package (This 4 book package is on sale right now from $119.80 to $29.95)

Book that Marcello recommends: Smart Selling on the Phone & Online (<- affiliate link)

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