Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. Listen to his first episode here.
Resources from Paul Smith:
- Book: Sell with a Story (<- affiliate link)
- Podcast: Lead with a Story
- Free downloadable resources here
Paul’s Recommended Resource:
What is a story that you utilize in your sales career? Share it with us by tweeting @pushpullsales
*thanks to BenSound.com for our intro & outro music*