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Podcast

Plan an Entire Year of Content (ep 69)

December 12, 2018

Take the time this week to sit down, brainstorm, and create a plan for an entire YEAR’s worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy.

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Filed Under: Blogging, Marketing, Podcast Tagged With: content calendar, content planning, content planning tool, content strategy, content tools, creating a content calendar, creating a content strategy, creating a digital marketing strategy, digital marketing, digital marketing free resources, digital marketing strategy, digital marketing tools, free content calendar, free printable content planner, free printable planner, free printables, how to create a content calendar

Make Things Happen QUICKLY with Jeremy Dale (ep 68)

December 5, 2018

This post contains affiliate links

Jeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic below). Jeremy is also launching an exciting new project, Otro, where you can go behind the scenes and access exclusive and original videos from the world’s greatest footballers.

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Filed Under: Marketing, Podcast, Sales Tagged With: disrupt norms in business, how to break through in business, how to launch a product, marketing strategies, marketing tips, modern business, product launch, sales strategies, sales tips, successful business strategies, successful product launches

Finish Out the Year Strong with these Sales Strategies (ep 67)

November 30, 2018

As we head toward the New Year, you might be feeling added pressure to hit your numbers. In this episode, Marcello and Shari discuss sales strategies to close out the year strong as well as tips that you should be using throughout the year!

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Filed Under: Podcast, Sales Tagged With: end of year sales, holiday sales, holiday sales strategies, holiday sales tactics, meet your numbers, meet your quote, sales advice, sales strategies, sales techniques, sales tips

Stop Selling and Start Leading – Interview with the Co-Author (ep. 66)

April 18, 2018

Stop Selling and Start Leading

In this episode, Marcello speaks with Deb Calvert, the co-author of Stop Selling and Start Leading. They discuss 5 leadership principles for selling, how to navigate organizational changes, and what buyers respond well to. Deb is also offering the first chapter of the book for free!

Free Download: First Chapter of Stop Selling and Start Leading

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Filed Under: Podcast, Sales Tagged With: become a better sales person, better sales strategies, company leaderships, how to sell, leadership, leadership advice, leadership training, Sales, sales advice, sales tips

Marketing Advantages of Being a Small Business (ep. 65)

March 20, 2018

Marketing Advantages of Being a Small Business

Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why…

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Filed Under: Marketing, Podcast Tagged With: Marketing, marketing advice, marketing for small business, marketing strategy, marketing tips, small business advice, small business marketing, small business tools

Integrations that Save Sales Reps Time (ep. 64)

March 7, 2018

integrations that save sales reps time

Marcello speaks with Brandon from Cirrus Insight about how sales reps can save time and companies can speed up the sales process. They discuss CRM integration, email marketing flows, and app fatigue in the business place.

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Filed Under: Podcast, Sales Tagged With: help sales reps, sales advice, sales integrations, sales reps, sales tips, sales tools, speed up the sales process

No, You Don’t Need a “Blog” (ep. 63)

February 21, 2018

No, You Don't Need a "Blog"

Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas of how to make this happen!

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Filed Under: Blogging, Marketing, Podcast Tagged With: blog, blog strategies, blog tips, blogging, blogging for business, business blog, business blogging, digital marketing, inbound marketing

Sales Fundamentals for Success with Jeb Blount (ep. 62)

January 17, 2018

In this episode, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com – a sales job community, which is extremely helpful to job seekers & employers.

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Filed Under: Podcast, Sales Tagged With: jeb blount, prospecting, prospecting tips, sales advice, sales books, sales fundamentals, sales tips, salesgravy

Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)

January 3, 2018

Adapting to Change as a Content Publisher

Note: Unfortunately, there are some audio issues at the beginning of this episode. It evens out part way through so stick with us!

In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing.

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Filed Under: Blogging, Marketing, Podcast Tagged With: adapting to change, content creation, content publisher, digital company, digital content, digital journalism, digital marketing

Discovering Your Company’s DNA with Andy Cunningham (ep. 60)

December 6, 2017

This post contains affiliate links.

Discovering Your Company's DNA

Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the past 35 years

Buy Andy’s book here!
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Filed Under: Marketing, Podcast Tagged With: andy cunningham, business advice, business strategy, company strategy, company's dna, how to position your company, positioning, positioning strategy

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