Take the time this week to sit down, brainstorm, and create a plan for an entire YEAR’s worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy.
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Podcast
Make Things Happen QUICKLY with Jeremy Dale (ep 68)
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Jeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic below). Jeremy is also launching an exciting new project, Otro, where you can go behind the scenes and access exclusive and original videos from the world’s greatest footballers.
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Finish Out the Year Strong with these Sales Strategies (ep 67)
As we head toward the New Year, you might be feeling added pressure to hit your numbers. In this episode, Marcello and Shari discuss sales strategies to close out the year strong as well as tips that you should be using throughout the year!
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Stop Selling and Start Leading – Interview with the Co-Author (ep. 66)
In this episode, Marcello speaks with Deb Calvert, the co-author of Stop Selling and Start Leading. They discuss 5 leadership principles for selling, how to navigate organizational changes, and what buyers respond well to. Deb is also offering the first chapter of the book for free!
Free Download: First Chapter of Stop Selling and Start Leading
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Marketing Advantages of Being a Small Business (ep. 65)
Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why…
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Integrations that Save Sales Reps Time (ep. 64)
Marcello speaks with Brandon from Cirrus Insight about how sales reps can save time and companies can speed up the sales process. They discuss CRM integration, email marketing flows, and app fatigue in the business place.
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No, You Don’t Need a “Blog” (ep. 63)
Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas of how to make this happen!
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Sales Fundamentals for Success with Jeb Blount (ep. 62)
In this episode, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com – a sales job community, which is extremely helpful to job seekers & employers.
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Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
Note: Unfortunately, there are some audio issues at the beginning of this episode. It evens out part way through so stick with us!
In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing.
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Discovering Your Company’s DNA with Andy Cunningham (ep. 60)
This post contains affiliate links.
Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the past 35 years
Buy Andy’s book here!
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