In this episode, Shari speaks with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as sharing more about his own product where you can create custom quizzes on your website to capture user info.
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Podcast
Sell without Being Sleazy with Michelle (ep. 58)
Today, I am speaking with Michelle Weinstein. She is sales strategist who specializes in helping entrepreneurs learn how to sell without being sleazy! She has pitched her way onto Shark Tank, raised over $1M for her last company, & has gotten her products into Costco & The Vitamin Shoppe. Michelle has used the same formula to make all of these things happen, & she is on the podcast to speak more about these ideas.
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Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57)
In this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process.
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Creating & Promoting a Blog Post – Beginning to End (ep. 56)
In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you!
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Your No Fear Career with Robin Fisher Roffer (ep. 55)
Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV – just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more.
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Experiential Marketing Meets Tech with Steve Alexander (ep. 54)
Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make a brand experience go viral.
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Don’t Be Afraid of the Internet (ep. 53)
While working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding their customer base. Here’s why you shouldn’t be afraid of the internet…
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Branding & Logo Design Advice with Yali Saar of Tailor Brands (ep. 52)
In this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I co-founded & are excited to talk all things branding & logo design with Yali.
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Interview with Stan Sher – President of Dealer eTraining (ep. 51)
In this episode, Marcello & Stan Sher of Dealer eTraining talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes.
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Why We Started the Podcast (ep. 50)
For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all.
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