Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV – just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more.
…
For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all.
…
Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from being a professor of Marketing at UNC-Chapel Hill to having a thriving business today. His most recent book, Make Your Mark, outlines how you can achieve massive success & get to the next level. Most people spend their time drifting from thing to thing without purpose & energy, but Coyte shows you how to go “ollin” to achieve your dreams.
…
Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market – businesses & individuals who were livestreaming & taking smartphone photos in poor lighting conditions. Shari & Henry discuss what goes into taking a great picture, & how that can affect your overall brand.
…
Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals.
…
In this episode, we cover the basics of the book The Challenger Sale. This book explains that there are 5 selling profiles, & we go over the basics of each one. The 5 selling profiles are as follows: The Hard Worker, The Lone Wolf, The Relationship Builder, The Problem Solver, & The Challenger.
…
Author, speaker, & fellow podcaster Anthony Iannarino joins Marcello on the podcast for this episode. Anthony’s latest book The Only Sales Guide You’ll Ever Need is doing really well… like USA Today bestseller well, & it is easy to see why. Anthony shares insight into how any salesperson can sell more & sell better based on a few key things.
…
Wrestling brought me halfway across the country and away from home to Fargo North Dakota several years in a row.
One of those years, I remember distinctly wearing the red and gold Team NJ singlet. I was wrestling in one of the opening rounds. The score was tied 2-2, and I was wrestling an opponent clearly wearing a blue singlet. I executed a throw and took my opponent from his feet to his back, and we went out of bounds. At that time, this would have been a 3 point move for me. (Freestyle wrestling rules change so much that as of writing this it is a 4 point move)
I looked over at the scoreboard fully expecting the score to be 5 (red) – 2 (blue), but it was the opposite. I looked at the scoreboard again, double checked my singlet color, and perplexed made my way back to the center of the mat.…
In this episode, Marcello speaks with Ryan Stewman of HardcoreCloser.com. Ryan is transparent about both his struggles & successes, & after years of being a salesman himself, he now has tools to help others become better sales people.
…
Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do business with you.
Sponsor for this episode: Blinkist
…