Paul Smith is back for a third episode! Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, The 10 Stories Great Leaders Tell, walks you through the importance of storytelling as a leader.
Listen to his first episode here.
Listen to his second episode here.
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Take the time this week to sit down, brainstorm, and create a plan for an entire YEAR’s worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy.
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Jeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic below). Jeremy is also launching an exciting new project, Otro, where you can go behind the scenes and access exclusive and original videos from the world’s greatest footballers.
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As we head toward the New Year, you might be feeling added pressure to hit your numbers. In this episode, Marcello and Shari discuss sales strategies to close out the year strong as well as tips that you should be using throughout the year!
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Everyone approaches sales in a different way. Some people simply use the customers they have, and work to develop them more fully. Others treat everything that comes in the door (or over the phone or via email) as the same worth, and hope to convert them into the sold column. But there’s another way to think about the sales funnel and about customers, and that’s account-based marketing….
In this episode, Marcello speaks with Deb Calvert, the co-author of Stop Selling and Start Leading. They discuss 5 leadership principles for selling, how to navigate organizational changes, and what buyers respond well to. Deb is also offering the first chapter of the book for free!
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Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why…
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Marcello speaks with Brandon from Cirrus Insight about how sales reps can save time and companies can speed up the sales process. They discuss CRM integration, email marketing flows, and app fatigue in the business place.
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Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas of how to make this happen!
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In this episode, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com – a sales job community, which is extremely helpful to job seekers & employers.
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