Everyone approaches sales in a different way. Some people simply use the customers they have, and work to develop them more fully. Others treat everything that comes in the door (or over the phone or via email) as the same worth, and hope to convert them into the sold column. But there’s another way to think about the sales funnel and about customers, and that’s account-based marketing….
marketing advice
Marketing Advantages of Being a Small Business (ep. 65)
Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why…
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