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Jeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic below). Jeremy is also launching an exciting new project, Otro, where you can go behind the scenes and access exclusive and original videos from the world’s greatest footballers.
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Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make a brand experience go viral.
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Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world about our great product, we start sounding like an infomercial… & we all know how everyone feels about infomercials.
Whether you are writing for an ad, a brochure, a website, or even for a video script, it is important to avoid these three (annoying) marketing tactics. Simply being aware of what you might want to avoid, will help you push through the cheesy tendencies to stronger copy that will convert better….