Take the time this week to sit down, brainstorm, and create a plan for an entire YEAR’s worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy.
…
digital marketing
No, You Don’t Need a “Blog” (ep. 63)
Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas of how to make this happen!
…
A.I. and It’s Role in Digital Marketing
Marketing continues to undergo radical changes. The internet, social media platforms, and email have all changed how we connect, how we respond, and how we engage—both on micro and macro levels. And technology is going to continue to affect the psychology and implementation of marketing, particularly as it relates to artificial intelligence, also known as AI.
At first glance, it would seem that AI wouldn’t have much to do with how we connect. But it turns out that AI tools and best practices can help marketing work more quickly and more efficiently—and that it’s probably already part of many businesses marketing pipelines. In fact, nearly 9 out of 10 companies rely on customer management solutions that incorporate some aspect of AI. And if they’re not using AI, they’re on their way to figuring out how they can engage with it….
Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
Note: Unfortunately, there are some audio issues at the beginning of this episode. It evens out part way through so stick with us!
In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing.
…
Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)
In this episode, Shari speaks with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as sharing more about his own product where you can create custom quizzes on your website to capture user info.
…
Don’t Be Afraid of the Internet (ep. 53)
While working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding their customer base. Here’s why you shouldn’t be afraid of the internet…
…
Create Better Emails (ep. 46)
In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.
…
Using Instagram for Business (ep. 42)
Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other Instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show!
…
10 Expert Tips for Facebook Advertising
I feel honored to be quoted on the HubSpot blog in this piece: Facebook Advertising Advice: 10 Tips from Experts at Trello, WeWork, & More. I am a huge fan of the HubSpot blog, & the consistently great content that they provide; & I am very excited to have Push Pull Sales & Marketing quoted alongside big names like Hootsuite, Santander, WeWork, Sprout Social, & Trello.
You can read the full post here.…
How to be Heard in a Noisy World
Over 4 billion Facebook messages are posted each day. Now do you understand why your Facebook page engagement is down? There is so much competition, & more & more content gets created every minute of every day. People cannot possibly consume every piece of content that might be relevant to them, but that doesn’t mean that we should just give up & toss in the towel…
There are many ways to still be heard & have an online presence. There are many ways to find & engage with your audience. There are many ways to be successful despite all of the competition.
…