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Discovering Your Company’s DNA with Andy Cunningham (ep. 60)

December 6, 2017

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Discovering Your Company's DNA

Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the past 35 years

Buy Andy’s book here!
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Filed Under: Marketing, Podcast Tagged With: andy cunningham, business advice, business strategy, company strategy, company's dna, how to position your company, positioning, positioning strategy

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