Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals.
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Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. Listen to his first episode here.
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In this episode, we cover the basics of the book The Challenger Sale. This book explains that there are 5 selling profiles, & we go over the basics of each one. The 5 selling profiles are as follows: The Hard Worker, The Lone Wolf, The Relationship Builder, The Problem Solver, & The Challenger.
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Author, speaker, & fellow podcaster Anthony Iannarino joins Marcello on the podcast for this episode. Anthony’s latest book The Only Sales Guide You’ll Ever Need is doing really well… like USA Today bestseller well, & it is easy to see why. Anthony shares insight into how any salesperson can sell more & sell better based on a few key things.
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I feel honored to be quoted on the HubSpot blog in this piece: Facebook Advertising Advice: 10 Tips from Experts at Trello, WeWork, & More. I am a huge fan of the HubSpot blog, & the consistently great content that they provide; & I am very excited to have Push Pull Sales & Marketing quoted alongside big names like Hootsuite, Santander, WeWork, Sprout Social, & Trello.
You can read the full post here.…
In this episode, Marcello speaks with Nick Raithel, the creator of The 7 Hour Book. Nick created this service to help professionals get their voice out into the marketplace, share their ideas, & establish themselves as experts in their field. The goal of The 7 Hour Book is to have you put in some time through Skype calls, & then they do the rest for you – creating, publishing, & promoting your book.
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Wrestling brought me halfway across the country and away from home to Fargo North Dakota several years in a row.
One of those years, I remember distinctly wearing the red and gold Team NJ singlet. I was wrestling in one of the opening rounds. The score was tied 2-2, and I was wrestling an opponent clearly wearing a blue singlet. I executed a throw and took my opponent from his feet to his back, and we went out of bounds. At that time, this would have been a 3 point move for me. (Freestyle wrestling rules change so much that as of writing this it is a 4 point move)
I looked over at the scoreboard fully expecting the score to be 5 (red) – 2 (blue), but it was the opposite. I looked at the scoreboard again, double checked my singlet color, and perplexed made my way back to the center of the mat.…
Paul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories.
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Over 4 billion Facebook messages are posted each day. Now do you understand why your Facebook page engagement is down? There is so much competition, & more & more content gets created every minute of every day. People cannot possibly consume every piece of content that might be relevant to them, but that doesn’t mean that we should just give up & toss in the towel…
There are many ways to still be heard & have an online presence. There are many ways to find & engage with your audience. There are many ways to be successful despite all of the competition.
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Being in sales or marketing means that you need to establish relationships with your customers & work with them to figure out what will be best for their businesses. However, there are a few things that may be lurking beneath the surface that your customers just won’t say. Marcello & Shari talk about some of the most common things that go unsaid but could be having a significant impact on your business.
Sponsor for this episode: Grant Cardone’s Core MP3 Package (This 4 book package is on sale right now from $119.80 to $29.95)
Book that Marcello recommends: Smart Selling on the Phone & Online (<- affiliate link)
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