sharim

Why I’m Loving Medium

September 15, 2016

I mentioned Medium briefly in a recent blog post (Create Less. Distribute More.), but I’d like to dive a little deeper into this platform. I have been enjoying Medium as both a content creator & consumer, which is not always an easy thing to accomplish.

If you are not already familiar with Medium, it was created by Twitter co-founder Evan Williams & has become a tool used by many writers, businesses, & publications. The best way to understand Medium is to simply sign up & start browsing. It is clean & simple with a great user experience, but there are plenty of other reasons that Medium has won me over……

Interview with Richard Shaw – Founder of Seedling.io (ep. 29)

September 7, 2016

Shari speaks with Richard Shaw in this episode where they discuss many of the variables in business & startups. Richard is the founder of Seedling.io & has a very research & numbers-based approach to helping businesses, In this episode, he shares that unique perspective with us. He reminds us that we should not just be taking shots in the dark when it comes to our business, & Richard has great methods of collecting & using data to your advantage.

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Create Less. Distribute More.

August 31, 2016

Everyone is burnt out on both sides of the content equation. As content consumers, we are burnt out. As content creators, we are burnt out. By now, everyone has figured out that there isn’t one blog post that will change your life – either by reading it or by writing it. Content consumers are skeptical of each piece of content that comes their way, & creators feel like there is little to be said that hasn’t been said before….

Interview with Ryan Stewman of HardcoreCloser.com (ep. 28)

August 24, 2016

In this episode, Marcello speaks with Ryan Stewman of HardcoreCloser.com. Ryan is transparent about both his struggles & successes, & after years of being a salesman himself, he now has tools to help others become better sales people.

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Nostalgia & Its Place in Marketing

August 17, 2016

Nostalgia & Its Place in Marketing

Pokemon, Power Rangers, Zelda, Mario… these are characters that I grew up with & are now making a resurgence & being marketed to my children. Power Rangers toys are everywhere in stores, Pokemon Go has taken the world by storm, Nintendo is releasing a new Zelda game with its new console, & Mario Maker was a big hit. Reusing these characters is a very effective marketing strategy, & it is something that brands outside of the entertainment industry should be using more often….

Establish Yourself as an Expert (ep. 27)

August 15, 2016

Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do business with you.

Sponsor for this episode: Blinkist

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Side Hustle for the Future

August 7, 2016

The following is a common scenario: You need money so you get a side job. This side job makes you some money quickly, & there is little risk involved & not much of a growth curve. You make enough money to put yourself into a better position financially, & you will stop that side job as soon as you get on your feet with a full-time job that makes ends meet.

I understand why people take on these side jobs, but I want to present a different scenario in this article……

Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)

July 20, 2016

In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today. It is important to pursue opportunities, learn along the way, & keep looking for that perfect fit – there was a clear moment when Jenn found hers, & now she helps other people discover their’s.

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The Purchasing Power of Women

July 13, 2016

According to Forbes, women control 70 to 80% of consumer purchases. That is a huge number, and it is one that businesses and the marketers behind them need to be paying attention to. Women are consuming content and paying attention to advertising, but the companies who are setting themselves apart are the brands who are paying closer attention to their messaging rather than simply trying to get it in front of people.…

Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25)

July 6, 2016

Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of the nuances that go along with this subject. Kurt shares some great strategies in this episode of the podcast, & you can always learn more from him by going to his resources below.

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