In this episode, we cover the basics of the book The Challenger Sale. This book explains that there are 5 selling profiles, & we go over the basics of each one. The 5 selling profiles are as follows: The Hard Worker, The Lone Wolf, The Relationship Builder, The Problem Solver, & The Challenger.
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Author, speaker, & fellow podcaster Anthony Iannarino joins Marcello on the podcast for this episode. Anthony’s latest book The Only Sales Guide You’ll Ever Need is doing really well… like USA Today bestseller well, & it is easy to see why. Anthony shares insight into how any salesperson can sell more & sell better based on a few key things.
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In this episode, Marcello speaks with Nick Raithel, the creator of The 7 Hour Book. Nick created this service to help professionals get their voice out into the marketplace, share their ideas, & establish themselves as experts in their field. The goal of The 7 Hour Book is to have you put in some time through Skype calls, & then they do the rest for you – creating, publishing, & promoting your book.
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Wrestling brought me halfway across the country and away from home to Fargo North Dakota several years in a row.
One of those years, I remember distinctly wearing the red and gold Team NJ singlet. I was wrestling in one of the opening rounds. The score was tied 2-2, and I was wrestling an opponent clearly wearing a blue singlet. I executed a throw and took my opponent from his feet to his back, and we went out of bounds. At that time, this would have been a 3 point move for me. (Freestyle wrestling rules change so much that as of writing this it is a 4 point move)
I looked over at the scoreboard fully expecting the score to be 5 (red) – 2 (blue), but it was the opposite. I looked at the scoreboard again, double checked my singlet color, and perplexed made my way back to the center of the mat.…
Paul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories.
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Being in sales or marketing means that you need to establish relationships with your customers & work with them to figure out what will be best for their businesses. However, there are a few things that may be lurking beneath the surface that your customers just won’t say. Marcello & Shari talk about some of the most common things that go unsaid but could be having a significant impact on your business.
Sponsor for this episode: Grant Cardone’s Core MP3 Package (This 4 book package is on sale right now from $119.80 to $29.95)
Book that Marcello recommends: Smart Selling on the Phone & Online (<- affiliate link)
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In this episode, Marcello speaks with Ryan Stewman of HardcoreCloser.com. Ryan is transparent about both his struggles & successes, & after years of being a salesman himself, he now has tools to help others become better sales people.
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Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do business with you.
Sponsor for this episode: Blinkist
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In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today. It is important to pursue opportunities, learn along the way, & keep looking for that perfect fit – there was a clear moment when Jenn found hers, & now she helps other people discover their’s.
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Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of the nuances that go along with this subject. Kurt shares some great strategies in this episode of the podcast, & you can always learn more from him by going to his resources below.
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