Push Pull Sales & Marketing

Sales & marketing strategies that you can

implement immediately into your own business

sharim

Take the Shot – Wrestling with Sales

Take the Shot - Wrestling with Sales

As of writing this, the 2017 NCAA Wrestling Championships has just ended so wrestling is top of mind for me right now. Wrestling relates really well to sales, & can give great insight into how to improve your sales process.

Last year I started working with Wrestling Mindset helping them & individual wrestlers reach their full potential. One of the areas where Wrestling Mindset is helpful is getting wrestlers to open up & take more shots. They have looked closely at this situation & figured out the main reasons why wrestlers freeze up. Turns out, it’s not that different from the reasons that salespeople hold back.…

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Using Instagram for Business (ep. 42)

Using Instagram for Business

Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other Instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show!
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Interview with Tom Hopkins – Sales Legend & Best-Selling Author (ep. 41)

Interview with Tom Hopkins

Marcello had the honor of speaking with Tom Hopkins for this episode. Tom has sold over a million copies of his book, How to Master the Art of Selling, & you currently have the opportunity to sign up for his Advanced Sales Academy. Listening to this episode gives you a free ticket to 40 years of sales experience & knowledge.

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Interview with Louie La Vella – Entertainment Branding Expert (ep. 40)


Louie La Vella is a former music TV host who has become an entertainment branding expert. Louie crafts social marketing & branding strategies that result in hugely successful events, concerts, & festivals. The tools & experience that Louie uses in the music industry easily translate to other industries. Listen to this episode with Shari & Louie to make your next event a great success.

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Interview with Coyte Cooper – Best-Selling Author & Speaker (ep. 39)

Coyte Cooper

Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from being a professor of Marketing at UNC-Chapel Hill to having a thriving business today. His most recent book, Make Your Mark, outlines how you can achieve massive success & get to the next level. Most people spend their time drifting from thing to thing without purpose & energy, but Coyte shows you how to go “ollin” to achieve your dreams.

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Territory Management for Outside Sales Reps (ep. 38)

Territory Management

In this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research, Right Timing/Frequency, & Reason to Go Back.
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Interview with Henry Geddes – Professional Photographer & Creator of Chatlight (ep. 37)

Interview with Henry Geddes

Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market – businesses & individuals who were livestreaming & taking smartphone photos in poor lighting conditions. Shari & Henry discuss what goes into taking a great picture, & how that can affect your overall brand.

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