Pokemon, Power Rangers, Zelda, Mario… these are characters that I grew up with & are now making a resurgence & being marketed to my children. Power Rangers toys are everywhere in stores, Pokemon Go has taken the world by storm, Nintendo is releasing a new Zelda game with its new console, & Mario Maker was a big hit. Reusing these characters is a very effective marketing strategy, & it is something that brands outside of the entertainment industry should be using more often….
Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do business with you.
Sponsor for this episode: Blinkist
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In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today. It is important to pursue opportunities, learn along the way, & keep looking for that perfect fit – there was a clear moment when Jenn found hers, & now she helps other people discover their’s.
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According to Forbes, women control 70 to 80% of consumer purchases. That is a huge number, and it is one that businesses and the marketers behind them need to be paying attention to. Women are consuming content and paying attention to advertising, but the companies who are setting themselves apart are the brands who are paying closer attention to their messaging rather than simply trying to get it in front of people.…
Building a new website can be an extremely daunting task. There are endless options to choose from regarding site organization, design, content, & every other tiny piece that goes into making a website. But when we are talking about the broad overview of building a website there are two main things that need to be considered:…
Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why……
Networking can be hugely beneficial if it is done in the right way. When we hear the phrase “business networking,” we picture a room full of men in suits swapping business cards & reciting canned elevator pitches. However, you can set yourself apart from the crowd in a professional & memorable manner by doing a few simple things….
Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world about our great product, we start sounding like an infomercial… & we all know how everyone feels about infomercials.
Whether you are writing for an ad, a brochure, a website, or even for a video script, it is important to avoid these three (annoying) marketing tactics. Simply being aware of what you might want to avoid, will help you push through the cheesy tendencies to stronger copy that will convert better….
Whenever a new social media platform or feature comes out, businesses are skeptical & are slow to jump on-board potential new trends. I understand why… it is hard to take risks when you are company that has a lot at stake. However, the other argument is that it can be a risk not to try out new trends before they become the new norm.
Facebook Live is now available on personal pages, business pages, & even groups. If you are unsure about how to do Facebook Live there are many tutorials for that around the web, but in this post I want to discuss what you should cover when you broadcast via Facebook Live….
Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility.
Our sponsor for this episode is Blinkist. Blinkist takes full-length books & gives you a 15 minute version of them. They get right to the point! Click here to find out more…
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