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marketing to women

The Purchasing Power of Women

July 13, 2016

The Purchasing Power of Women

According to Forbes, women control 70 to 80% of consumer purchases. That is a huge number, and it is one that businesses and the marketers behind them need to be paying attention to. Women are consuming content and paying attention to advertising, but the companies who are setting themselves apart are the brands who are paying closer attention to their messaging rather than simply trying to get it in front of people.…

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Filed Under: Blog, Marketing Tagged With: marketing to women, purchasing power of women

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