In this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process.
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In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you!
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Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV – just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more.
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Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make a brand experience go viral.
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While working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding their customer base. Here’s why you shouldn’t be afraid of the internet…
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In this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I co-founded & are excited to talk all things branding & logo design with Yali.
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For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all.
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Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mobile). It can be difficult to balance the web content so that visitors receive the information that they are looking for without being frustrated with excess.
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In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.
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Click to view the slides: WordCamp 2017 – Write Great Website Copy
Email with any questions: pushpullsales@gmail.com
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