Pokemon, Power Rangers, Zelda, Mario… these are characters that I grew up with & are now making a resurgence & being marketed to my children. Power Rangers toys are everywhere in stores, Pokemon Go has taken the world by storm, Nintendo is releasing a new Zelda game with its new console, & Mario Maker was a big hit. Reusing these characters is a very effective marketing strategy, & it is something that brands outside of the entertainment industry should be using more often….