Take the time this week to sit down, brainstorm, and create a plan for an entire YEAR’s worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy.
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Blogging
No, You Don’t Need a “Blog” (ep. 63)
Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas of how to make this happen!
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A.I. and It’s Role in Digital Marketing
Marketing continues to undergo radical changes. The internet, social media platforms, and email have all changed how we connect, how we respond, and how we engage—both on micro and macro levels. And technology is going to continue to affect the psychology and implementation of marketing, particularly as it relates to artificial intelligence, also known as AI.
At first glance, it would seem that AI wouldn’t have much to do with how we connect. But it turns out that AI tools and best practices can help marketing work more quickly and more efficiently—and that it’s probably already part of many businesses marketing pipelines. In fact, nearly 9 out of 10 companies rely on customer management solutions that incorporate some aspect of AI. And if they’re not using AI, they’re on their way to figuring out how they can engage with it….
Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
Note: Unfortunately, there are some audio issues at the beginning of this episode. It evens out part way through so stick with us!
In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing.
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SEO Basics for Every Website
This article is sponsored by NJ SEO, the #1 NJ Marketing Agency
SEO, or search engine optimization is essential for every website. And while most business owners know this, it is hard to keep up with the education and implementation to make the most of these practices. There are many ways to improve your SEO, but unfortunately, those ways are constantly changing!
Whether you are starting your first website, or you already have one that still needs the basics of SEO, the tips below should be able to help you learn about search engine optimization……
Creating & Promoting a Blog Post – Beginning to End (ep. 56)
In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you!
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Write Great Website Copy (ep. 49)
Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mobile). It can be difficult to balance the web content so that visitors receive the information that they are looking for without being frustrated with excess.
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WordCamp Presentation: Write Great Website Copy
Click to view the slides: WordCamp 2017 – Write Great Website Copy
Email with any questions: pushpullsales@gmail.com
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Using Instagram for Business (ep. 42)
Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other Instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show!
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10 Expert Tips for Facebook Advertising
I feel honored to be quoted on the HubSpot blog in this piece: Facebook Advertising Advice: 10 Tips from Experts at Trello, WeWork, & More. I am a huge fan of the HubSpot blog, & the consistently great content that they provide; & I am very excited to have Push Pull Sales & Marketing quoted alongside big names like Hootsuite, Santander, WeWork, Sprout Social, & Trello.
You can read the full post here.…