Blogging

How to be Heard in a Noisy World

October 2, 2016

Over 4 billion Facebook messages are posted each day. Now do you understand why your Facebook page engagement is down? There is so much competition, & more & more content gets created every minute of every day. People cannot possibly consume every piece of content that might be relevant to them, but that doesn’t mean that we should just give up & toss in the towel…

There are many ways to still be heard & have an online presence. There are many ways to find & engage with your audience. There are many ways to be successful despite all of the competition.

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Why I’m Loving Medium

September 15, 2016

I mentioned Medium briefly in a recent blog post (Create Less. Distribute More.), but I’d like to dive a little deeper into this platform. I have been enjoying Medium as both a content creator & consumer, which is not always an easy thing to accomplish.

If you are not already familiar with Medium, it was created by Twitter co-founder Evan Williams & has become a tool used by many writers, businesses, & publications. The best way to understand Medium is to simply sign up & start browsing. It is clean & simple with a great user experience, but there are plenty of other reasons that Medium has won me over……

Create Less. Distribute More.

August 31, 2016

Everyone is burnt out on both sides of the content equation. As content consumers, we are burnt out. As content creators, we are burnt out. By now, everyone has figured out that there isn’t one blog post that will change your life – either by reading it or by writing it. Content consumers are skeptical of each piece of content that comes their way, & creators feel like there is little to be said that hasn’t been said before….

Side Hustle for the Future

August 7, 2016

The following is a common scenario: You need money so you get a side job. This side job makes you some money quickly, & there is little risk involved & not much of a growth curve. You make enough money to put yourself into a better position financially, & you will stop that side job as soon as you get on your feet with a full-time job that makes ends meet.

I understand why people take on these side jobs, but I want to present a different scenario in this article……

2 Things to Consider When Building a Website

June 18, 2016

Building a new website can be an extremely daunting task. There are endless options to choose from regarding site organization, design, content, & every other tiny piece that goes into making a website. But when we are talking about the broad overview of building a website there are two main things that need to be considered:

Automation in Sales & Marketing (ep. 24)

June 8, 2016

In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of our favorite automation tools & resources.

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Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22)

May 4, 2016

Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming a difficult start in life.

Doug’s experience includes:…

Stop Using These 3 Marketing Tactics

April 27, 2016

Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world about our great product, we start sounding like an infomercial… & we all know how everyone feels about infomercials.

Whether you are writing for an ad, a brochure, a website, or even for a video script, it is important to avoid these three (annoying) marketing tactics. Simply being aware of what you might want to avoid, will help you push through the cheesy tendencies to stronger copy that will convert better….

3 Writing Tips for Bloggers

February 16, 2016

Not all bloggers are great writers, but it certainly helps! One of the great things about being a blogger is that it automatically turns you into a better writer – since you are continuously writing content day in & day out. Whether you are a newbie or have been blogging for years, I have 3 writing tips for bloggers that your audience will appreciate immensely, which will ultimately help your blog grow!

Writing Tip #1 – Give Your Audience Value

People don’t have time to consume endless content. We have all seen all the listicles & generic post that are essentially just click-bait. We all think that we won’t subject our readers to the same old story, but it is surprisingly easy to fall into that trap….