Building a new website can be an extremely daunting task. There are endless options to choose from regarding site organization, design, content, & every other tiny piece that goes into making a website. But when we are talking about the broad overview of building a website there are two main things that need to be considered:…
In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of our favorite automation tools & resources.
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Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why……
We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a variety of industries.
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Networking can be hugely beneficial if it is done in the right way. When we hear the phrase “business networking,” we picture a room full of men in suits swapping business cards & reciting canned elevator pitches. However, you can set yourself apart from the crowd in a professional & memorable manner by doing a few simple things….
Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming a difficult start in life.
Doug’s experience includes:…
Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world about our great product, we start sounding like an infomercial… & we all know how everyone feels about infomercials.
Whether you are writing for an ad, a brochure, a website, or even for a video script, it is important to avoid these three (annoying) marketing tactics. Simply being aware of what you might want to avoid, will help you push through the cheesy tendencies to stronger copy that will convert better….
We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas & pricing strategies.
Our sponsor for this episode is Blinkist. Blinkist takes full-length books & gives you a 15 minute version of them. They get right to the point! Click here to find out more…
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When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.”
Our sponsor for this episode is Pipeliner. Having a CRM is crucial for any business so that you can track what is working & what needs changed. Pipeliner is offering a free trial of their CRM to Push Pull podcast listeners. Go here to learn more & get started…
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Whenever a new social media platform or feature comes out, businesses are skeptical & are slow to jump on-board potential new trends. I understand why… it is hard to take risks when you are company that has a lot at stake. However, the other argument is that it can be a risk not to try out new trends before they become the new norm.
Facebook Live is now available on personal pages, business pages, & even groups. If you are unsure about how to do Facebook Live there are many tutorials for that around the web, but in this post I want to discuss what you should cover when you broadcast via Facebook Live….