Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why…
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Marketing continues to undergo radical changes. The internet, social media platforms, and email have all changed how we connect, how we respond, and how we engage—both on micro and macro levels. And technology is going to continue to affect the psychology and implementation of marketing, particularly as it relates to artificial intelligence, also known as AI.
At first glance, it would seem that AI wouldn’t have much to do with how we connect. But it turns out that AI tools and best practices can help marketing work more quickly and more efficiently—and that it’s probably already part of many businesses marketing pipelines. In fact, nearly 9 out of 10 companies rely on customer management solutions that incorporate some aspect of AI. And if they’re not using AI, they’re on their way to figuring out how they can engage with it….
In this episode, Shari speaks with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as sharing more about his own product where you can create custom quizzes on your website to capture user info.
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Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make a brand experience go viral.
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Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility.
Our sponsor for this episode is Blinkist. Blinkist takes full-length books & gives you a 15 minute version of them. They get right to the point! Click here to find out more…
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