Contrary to what you may have heard, cold calling is not dead. Cold calling is one of the most important skills that any sales person can have. Even if you are not a sales person by trade, we will give some advice on how to better present yourself in those initial situations.
- What is cold calling?
- Differences between cold, warm, & hot leads
Benefits of Cold Calling
- More cost effective than other sales/marketing strategies
- Inside sales is not as expensive as outside sales
- You have access to your resources within the office
- Can be anyone on the phone
- Cold calling is a skill that you will always use
Best Practices for Cold Calling
- Plan and research before the call
- Call similar prospects at the same time
- Importance of scripts
- Smile, dress nice, and walk around
- Leave a voicemail
- Set a basic objective
- Give actual info and not claims
- “I might be able to help…”
- Send follow up email
- Have a system to keep track of calls and prospects
- Get feedback and adjust
What cold calling strategy from today’s podcast are you planning on trying? Tweet us @pushpullsales
*thanks to BenSound.com for our intro & outro music*
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