• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Push Pull Sales & Marketing

  • Instagram
  • X
  • Facebook

Sales & marketing strategies that you can

implement immediately into your own business

  • About
  • Podcast
  • Articles
  • Resources
  • Contact Us

June 17, 2015

How to Handle Objections (ep. 1)

How to Handle Objections - Push Pull Sales & Marketing Podcast - Episode 1

This week we cover the three general categories of sales objections – preference, price, & postponement. We give strategies to overcome all of these objections in a way that is effective and does not involve high pressure sales.

Preference

  • Ask probing questions like what does “We’re all set.” really mean
  • Ask if they have a back up plan, or if they have compared rates lately
  • Use echolalia to repeat back what they are saying
  • Use feel, felt, found method

Price

  • It is all about perceived value
  • Compare your product to the industry standard to build value
  • Do not offer a discount, re-establish value instead

Postponement

  • You will hear, “Contact me in 6 months,” but do not accept that
  • Ask clarifying questions
  • Agree to send them info but ask more questions to discover what type of info would be helpful to them
  • If they are really busy, it means that it is the best time to save money

What is the most common objection that you hear in your industry? Tweet us @pushpullsales

*thanks to BenSound.com for our intro & outro music*


Listen below, or subscribe via your favorite podcasting platform

 


Need help meeting (or surpassing) your numbers?

Contact Us: PushPullSales@gmail.com


Related

Filed Under: Podcast, Sales Tagged With: common sales objections, how to handle objections, how to overcome objections, sales advice, sales strategies, sales tips

Copyright© 2025 · Brunch Pro Theme by Shay Bocks